Schmidt - Harry :: Behance

S C H M I D T - H A R R Y

Credits

Client : Schmidt

Agency : matter-of-mind.fr
Production, Scenario & Copywriting : Willy Berquier
3D & Motion Design : Jissse

Softwares: Blender, Topaz, After Effects.

P R O J E C T S U M M A R Y

As usual these days, a 3D furniture project, 100% made in Blender ! The goal here was to showcase the new configurator on Schmidt's website, so we had to add a bit of navigation, and then show the different materials and custom sizes you can play with, plus the augmented reality that enables you to see the furniture in your own house.

It's really synced with the music to get a poppy and dynamic feel, but we also take time to zoom in on texture details to highlight the sleek design. Everything was modeled and textured from pictures, so a lot of work was put in making the TV stand as realistic as possible.

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A N I M A T I C

Once again, a playblast straight out from Blender thanks to Dublast.

I also used Blender's material preview for the computer screen part, to show what the navigation would be like and not just a blank screen. Some of the scenes are still pretty empty at this stage, as I'm mostly trying to match the cut and animations to the music. There are only 4 Blender scenes: one for the intro, one for the screen closeups, one for the configuration, and the last one for augmented reality/closeups/final shot.

M O D E L I N G & A N I M A T I O N

I kept the model pretty low-poly, so I could animate the shape change really easily with simple vertex hooks and a few parenting constraints. It also enabled me to simply box-project my textures afterwards and not have any sliding or blurring issue when scaling the furniture.
I also enjoyed a lot playing with wind in the curtains for the first scene !

T E X T U R I N G

I had pictures from a photoshoot, and was provided a pretty clean, top-down picture of the wood used for the TV stand. With this I managed to make a PBR Material that worked pretty easily, but I quickly realized that for the end closeups I would need a much higher resolution texture. Here came Topaz Gigapixel AI, with which I upscaled my bse texture from 3K to 16K without losing details (even adding some), it was the first time I resort to AI for that kind of stuff and I must say I was really impressed.

You can see below the different steps from raw texture, to adding physical properties to the material and upscaling the texture.

A R T D I R E C T I O N & L I G H T I N G

Here are some progress shots, from first draft to final render for the first and last scene.
There's also a pretty simple but cool trick I used for the furniture to be only visible in the phone without compositing: The TV stand itself is a collection instance, and only visible for transmission, so it doesn't show outside of the glass screen.